Bloom – there it is! (haha! #sorrynotsorry)


Hi there! Posting my second video, and this time I am telling you why it is important to “bloom” your grounds when you are brewing coffee. I’ve been blooming my coffee for a long time. Then, a couple of days ago, I was showing my sister my Kalita Wave how-to video (which you will never see because my sister “had some notes”), and she asked me “why,, are you supposed to bloom your coffee?” And I’ll tell you what… I didn’t know the answer so I told her “You just do.”

But anyway, since most of you aren’t related to me and you may not be cool with that answer, I did some research. And I found this awesome Nicholas Cho (Wrecking Ball Coffee Roasters) video. This video is awesome because it shows you the extremely methodical and precise way to make coffee using the Kalita Wave coffee brewer, but it is also awesome because it explains why it is so important to bloom your coffee. As Nicholas warns at the beginning of the video, it is a long video and not for the faint-of-heart-non-coffee-lover, but it is worth the watch if you enjoy the nerdiness of coffee brewing. If you just want to know about the blooming situation, skip to 1:00 in the video.

What do you think? Have you always bloomed your coffee? Will you now?

coffee bloom
Now that is a good bloom.

Note: In my video, I mention my freshly-roasted coffee from Booskerdoo Coffee Co. This is the Indo Blend (a delicious, medium roast blend of beans from Sumatra and Bali).

About The Author

Anne Stericker

City-dweller, designer, writer and lifestyle consultant practicing the art of living well in the 21st Century. Fixated with good coffee, great design, and any little thing that makes life better.


  1. S | 23rd Apr 16

    Nice video! Cool blooms! And, as per my pattern so far being a non-coffee drinker, I respond primarily to All The Wrong Stuff in your posts…
    What caught my eye was the name Buskerdoo. I can’t know, but I wonder if the name has anything to do with the great 80s punk-pop band (from Prince’s Minneapolis), Husker Du ( Who, in turn, took their name from a 70s game (
    The contemporary coffee world is sorta badass, right?, so wouldn’t surprise me if they were informed by an influential punk band … and full circle back to American pop culture kids’ games…

    • Anne Stericker | 23rd Apr 16

      Haha! I love it! I wonder if you can be lured over to the “dark side”… Food fro thought… food for thought. In the meantime, I am going to be doing a Q&A with the roastmaster at Booskerdoo, so I will ask your question!! Thanks, Steve! Have a great show tonight, Steve!

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